Version: v2

Text

Design principles

Meaningful: The text should help the user make a choice, take an action, or understand the current state.

Concise and comfortable: The text should be simple, user-friendly, and relevant. Keep the user focused on the task and make the user feel good.

Main titles

Design

The main title should be consistent with the name of the feature on the previous interface.

Design

Subtitles

When the main title cannot fully convey the content, add subtitles to supplement the information.

Design

① The subtitle should have a lower-level style than the main title to show the page hierarchy.

The body text should show the full text without omission.

Design

For more information about time, date, day of week, and unit, refer to: International textual usage.
For more information about charts, refer to: Charts.

Provide simple, direct, clear, and context-appropriate copywriting to avoid confusion.

	Preferred	Incorrect
Using the fewest possible words without sacrificing accuracy	Save changes?	Do you want to save your changes?
Express key points to be communicated in the current situation	Your phone is connecting with us. This may take up to 5 minutes.	Your phone needs to connect with our servers before you can log in to your account. This may take up to 5 minutes.
Avoid jargons	Generating record...	Buffering…
Use Arabic numerals	You have 3 messages.	You have three messages.
Clearly define the user and don't describe the same person using both first-person and second-person pronouns	Change preferences in "My Account".	In "My Account", you can change your preferences.
Use the correct tense and voice	Message sent.	Send message.
Describe goals and methods	To delete a photo from this album, drag it to the recycle bin.	Drag photos to the recycle bin to remove them from this album.
For text on buttons or switches, do not describe the type of element or control, and avoid repetition.	Tap Continue.	Tap the Continue button.